Case Study: Cover FX boosts orders and customer conversion with Afterpay

How Beauty Brands Are Finding Success With Afterpay

The beauty brand Cover FX sought to attract hesitant customers and grow its online sales by offering a more flexible and appealing payment option for its shoppers. They partnered with the vendor Afterpay to address this challenge.

Afterpay implemented its interest-free installment payment service, allowing customers to split their purchase into four smaller payments. This solution provided a quick and convenient checkout experience. As a result, Afterpay now accounts for nearly 20% of Cover FX's orders, significantly contributing to the brand's customer growth.

Cover FX

Danielle Dinelli

Senior Director, eCommerce + Digital Marketing