Case Study: Spongelle achieves 111% sales lift with Afterpay Day

How Afterpay Day Helped Lift Spongelle’s Sales 111%

The bath and body goods company Spongelle sought to increase sales and customer engagement. To achieve this, they partnered with the vendor Afterpay to leverage their 48-hour sales event called Afterpay Day.

During Afterpay Day, Spongelle offered a 30% discount to customers using Afterpay. They promoted this sale using marketing assets from Afterpay across organic and paid social media campaigns, email, and SMS. This strategy, implemented with Afterpay, resulted in a 111% sales lift and a 116% increase in orders. The event also brought in 832 new customers and drove significant increases in web and social media traffic.

Spongelle

Julie

Spongelle