Case Study: Rockstar Original drives $3 million in revenue and boosts Gen Z checkout flexibility with Afterpay and Cash App Pay

Embracing Afterpay and Cash App for Gen Z Appeal

Rockstar Original, a fashion apparel brand, sought to better connect with its core audience of younger, urban Gen Z and Millennial shoppers who were seeking more choice and flexibility at checkout. To address this, the company partnered with Afterpay to implement its Pay-in-4 and Cash App Pay services as new payment options.

By integrating Afterpay's solutions, Rockstar Original provided the flexible payment methods its customers demanded. The results were significant, with the vendor helping to generate a combined $3 million in revenue from these payment options. The initiative also delivered an impressive estimated return on investment of 10x for the brand through a higher average order value and the acquisition of new customers.

Rockstar Original

Edwin Kim

Vice President of E-commerce