Case Study: Polaris Inc. boosts extended warranty conversion with After Inc.

Helping Polaris Develop a World-Class Extended Warranty Marketing Business

Polaris Inc., a leading powersports manufacturer with $4.5 billion in annual sales, needed to grow its extended warranty business but faced low point-of-sale conversion, inconsistent dealer education, and an outdated after-market postcard program. Polaris turned to After Inc. to help improve its warranty marketing operations and better connect with customers through a more effective, data-driven approach.

After Inc. organized Polaris’s customer data, built a self-updating marketing database, and launched an intelligent multi-channel outreach program across mail, email, call center, web, and mobile, supported by frictionless e-commerce. The results were strong: conversion rates increased by 130%, service customers grew by 200%, revenue rose by 150%, and Polaris also saw higher customer satisfaction and multi-million-dollar annual gains in revenue and profit.

Polaris Inc.

Kelly Clawson

Financial Services Manager