Case Study: Electrolux Consumer Services Group achieves 150% ESA profit increase with After Inc.

Helping Electrolux North America Drive Revenues & Profits

Electrolux Consumer Services Group, part of Electrolux North America, wanted to grow post-sale revenue and profitability across its Extended Service Agreement and replacement parts businesses. The team needed a unified customer view, better segmentation with predictive analytics, improved pricing and terms, streamlined multi-channel sales processes, and more accurate warranty reserve forecasting. Electrolux turned to After Inc. for help, bringing in its expertise in consumer marketing and warranty analytics.

After Inc. consolidated Electrolux data into a single datamart, deployed predictive analytics to forecast customer profitability, launched multi-channel marketing and sales administration tools, and implemented real-time reporting. The results were strong: ESA sales rose 126% and profits increased 150% in the first year, accessory sales grew 384% year over year, average order value increased 50%, and the program delivered major cost savings and an expected $1.5 million profit increase.

Electrolux Consumer Services Group

Nathan B. Knowles

General Manager