Case Study: Seagate Technology achieves profitable data rescue innovation with After Inc.'s Warranty Analytics and Risk Management

Driving Seagate’s Data Rescue Product Innovation

Seagate Technology, a global leader in data storage, wanted to turn a costly pain point into a new service opportunity. With billions of hard drives sold, hundreds of millions under warranty, and 25% of support calls tied to lost data, Seagate saw potential in a data rescue offering—but the average $3,000 recovery cost made pricing a challenge. After Inc. helped evaluate whether an insurance-style contract could make the service viable.

After Inc. built predictive models to forecast failure rates, recovery costs, and contract pricing, then supported Seagate through underwriting partner selection, legal setup, and a staged launch using Seagate’s registered customer database. The result was a profitable program from day one, rapid expansion to channel partners like Amazon, Staples, and Costco within 8 months, and full in-house operation within 14 months, enabling lower prices and stronger margins.

Seagate Technology

Paul Steele

Seagate Technology