Case Study: Watsonville Coast Produce modernizes ERP and streamlines operations with AFS ERP

Watsonville Coast Produce modernizes ERP with AFS in 50 implementations

Watsonville Coast Produce, a regional wholesaler and distributor of fresh fruits and vegetables, faced the challenge of its outdated FoodDISTRIBUTE ERP system from 1992. With a need for more robust technology to support expansion and a modern workforce, they sought a new software solution. They turned to their long-time vendor, AFS Technologies, to migrate to its future-proofed AFS ERP product.

AFS Technologies implemented its modern AFS ERP solution, which provided advanced SQL reporting, over 100 standard reports, and integrated modules for deals and rebates. The migration was managed by AFS's experienced team, leveraging their existing knowledge of the client's operations for a smooth transition. As a result, Watsonville Coast Produce gained efficient access to data, eliminated the need for difficult-to-support homegrown reporting tools, and acquired a scalable platform for future growth, solidifying their continued partnership with AFS.

Watsonville Coast Produce, Inc.