Case Study: Watsonville Coast Produce, Inc. achieves a future‑proof, modern ERP and faster reporting with AFS Technologies' AFS ERP

Watsonville Coast Produce, Inc. - Customer Case Study

Watsonville Coast Produce, a regional wholesaler and distributor of fresh fruits and vegetables, faced an aging FoodDISTRIBUTE ERP (in use since 1992) and growing pressure from a more technical workforce and a more complex foodservice market to adopt a modern, robust system. They chose to stay with AFS and transition to the future‑proofed AFS ERP to gain better technology, reporting, and operational capabilities.

AFS implemented AFS ERP using built‑in migration tools, SQL reporting and 100+ exportable Crystal reports, included deals/rebates and enhanced commissions/invoicing/credit modules, and leveraged its experienced implementation team for a smooth cutover. The AFS solution eliminated several home‑grown reporting tools, improved data access and invoicing speed, enabled more creative commission structures, and was delivered quickly—supported by AFS’s track record of completing 50 implementations in a year.

Watsonville Coast Produce, Inc.

Candy Rogers

Director of IT