Case Study: Lucerne Foods achieves streamlined trade-dollar tracking and actionable promotion insights with AFS Technologies' TPM Retail and AFS G2

Tracks trade dollars more effectively and gains insight into trade promotion effectiveness with AFS™ Trade Promotion Management Retail and AFS™ G2

Lucerne Foods, a division of Safeway, needed to replace manual processes and disparate spreadsheets to better manage growing trade promotion complexity. To address this, Lucerne Foods selected AFS Technologies and its AFS™ Trade Promotion Management Retail (TPM Retail) and AFS™ G2 Data Analytics solutions to plan, track and analyze trade spend.

AFS Technologies implemented TPM Retail and AFS G2 to automate Lucerne’s TPM workflows, provide 24/7 access to business intelligence, and deliver clearer visibility into why promotions succeeded or failed. The result was more effective tracking of trade dollars, elimination of manual spreadsheet processes, and faster, data-driven insight into promotion performance.

Lucerne Foods