Case Study: Farmer John achieves faster promotion decisions and 500,000‑lb incremental sales with AFS Technologies' TPM Retail

Takes advantage of new business opportunities faster with AFS™ Trade Promotion Management Retail

Farmer John, the Los Angeles–based deli meat maker best known for Dodger Dogs, faced slow, error-prone trade promotion planning tracked across disparate spreadsheets that left the company with poor visibility into committed and unused trade dollars and limited ability to measure lift and ROI. To address this, Farmer John implemented AFS’s Trade Promotion Management solution (AFS TPM Retail / AFS TradePro) to modernize forecasting, analytics and promotional decision-making.

AFS delivered a centralized TPM Retail system that replaced manual spreadsheets with near real-time forecasts, consolidated spending commitments and easy-to-access analytics, enabling sales to approve promotions in days rather than weeks. As a result, Farmer John realized measurable gains — including half a million pounds of incremental promotions in one month — faster merchandising decisions, improved spend efficiency analysis, and organization-wide visibility into trade activity thanks to AFS.

Farmer John

Martin Chen

Director of Business Development