Case Study: SunnyD achieves stronger customer profitability and trade-spend visibility with AFS Technologies' TPM Retail

Strengthens Customer Profitability by Leveraging AFS™ Trade Promotion Management Retail

Sunny Delight Beverages Co. (Sunny D) faced the challenge of replacing spreadsheet-based trade promotion and sales reporting after spinning off from Procter & Gamble and competing as a smaller manufacturer. To move beyond basic spend tracking and improve customer profitability, Sunny D selected AFS’s Trade Promotion Management Retail (AFS TPM Retail) from afs technologies.

AFS implemented TPM Retail to give Sunny D visibility into trade spend and revenue by customer, enabling cross-department analysis and greater efficiencies. AFS’s solution let Sunny D drill into distributor data (including military channels), support due diligence for acquisitions, reveal true spend-per-pack profitability, empower the salesforce with contribution analysis, and ultimately exceed the company’s initial implementation goals.

SunnyD