Case Study: AdvancePierre™ Foods achieves optimized trade spend and faster planning with AFS Technologies' TPM Retail

Optimizes trade spend and streamlines planning cycle with AFS™ Trade Promotion Management Retail

AdvancePierre Foods, a leading U.S. supplier of sandwiches and fully cooked meats, faced poor visibility and inefficient processes around trade promotion spending that were draining millions from the business. To address this, the company turned to AFS Technologies and its AFS™ Trade Promotion Management Retail (TPM Retail) solution to gain better control and insight into trade spend.

AFS Technologies implemented TPM Retail alongside a TPM transformation—process alignment and reengineering, improved reporting, and targeted training—while integrating the system with AdvancePierre’s ERP. The result: AdvancePierre removed millions of dollars of inefficient trade spend, shortened the planning cycle by about a month through flat-file uploads, and gained real-time visibility and post-evaluation models that drive smarter investment and planning decisions.

AdvancePierre™ Foods

Nicholas Gitto

Vice President of Customer Marketing & Sales Operations