Case Study: Nestlé boosts sales team efficiency with AFS Retail Execution

Nestlé boosts sales rep efficiency with AFS Retail Execution for 10,000+ users

Nestlé GLOBE Center Europe sought to increase its European sales team's efficiency while reducing administrative and support costs for its mobile sales force. To achieve this, the company aimed to replace various local legacy solutions with a single, standardized system. Nestlé chose to partner with vendor AFS Technologies and implement its AFS Retail Execution solution as its European sales force automation platform.

AFS Technologies implemented its AFS Retail Execution solution, which was designed to run on both PDA and tablet PC devices and integrated tightly with Nestlé's existing SAP systems. The rollout began in Germany and expanded across numerous European and other global markets. The implementation by AFS Technologies successfully equipped over 10,000 sales representatives, directly contributing to the key result of enabling one additional customer visit per sales representative per day across Europe.

Nestle