Case Study: Marcal achieves reduced trade spend, 20% improved forecast accuracy and $10M incremental volume with AFS Technologies' TradePro

Marcal - Customer Case Study

Marcal Manufacturing LLC, a family-run, Earth-friendly paper goods company, faced rapidly rising trade spend and limited marketing support after acquisition by Highland Capital. To meet goals around consumer marketing, procurement efficiency, productivity, margin improvement, and smarter pricing, Marcal sought a trade promotion management solution and selected TradeInsight® (now AFS TradePro™).

Using TradeInsight/AFS TradePro™, Marcal cut invalid deductions and reduced year-over-year trade spend, relaunched its product line with better promotional strategy, and increased promotional effectiveness in a category where over 65% of volume is merchandised. The vendor’s TPM also fed sales forecasts into Marcal’s S&OP process (improving forecast accuracy by 20%) and freed previously locked trade funds, enabling Sales to drive roughly $10M of incremental volume.

Marcal