Case Study: Spin Master boosts field force effectiveness and real-time store-level visibility with AFS Technologies' Retail Execution

Increases field force effectiveness in retail stores with AFS™ Retail Execution

Spin Master faced the challenge of gaining real-time, store-level visibility into what products sell (or don’t) and empowering its STORM merchandising team to act on local insights. To capture in-store performance, share photos and feedback, and shorten decision cycles, Spin Master deployed the AFS Retail Execution solution across its field force.

AFS Retail Execution provided handheld-enabled call plans, sales history, photo capture of displays, and instant feedback channels to corporate, enabling faster promotional adjustments and wider idea sharing. As a result, Spin Master improved store-level merchandising effectiveness, increased management visibility and speed/accuracy of information, achieved quick go-live and ROI, and even quadrupled the size of its STORM division while scaling successful display concepts chain-wide — all enabled by AFS Retail Execution.

Spin Master

Dave Balkaran

Director of Retail Operations and Customer Care