Case Study: Mike Hudson Distributing achieves 9% sales growth in one year with AFS Technologies' Ignition

How Mike Hudson Distributing increased sales by nearly 9% in one year with Ignition

Mike Hudson Distributing, a family-owned specialty food distributor serving Northern California, needed an integrated system to manage orders, warehousing and sales as it moved into a larger facility and planned for growth. They turned to AFS and selected Ignition by AFS—implementing ERP, OMS, WMS, eCommerce and analytics—to centralize operations and support better customer service and sales processes.

AFS’s Ignition suite delivered immediate payback: sales grew by 9% in the first year, the company has averaged about 5% annual growth since 2011, and inventory variances dropped to under 0.5% per year. By using AFS (Ignition) features like deal tracking, voice picking and G2 analytics, Mike Hudson reduced picking and training time, freed inside sales to pursue new business, and improved margins and operational efficiency.

Mike Hudson Distributing

George Parisi

Chief Executive Officer