Case Study: Pacific Foods achieves higher promotional profitability and a 3.4-point gross margin lift with AFS Technologies' TPM Retail

Drives Profitability in Promotional Activities with AFS™ Trade Promotion Management Retail

Pacific Natural Foods, a leader in natural and organic foods, needed better control and insight into promotional spending—especially for its soup, broth and non-dairy beverage lines. Their broker Acosta recommended AFS Trade Promotion Management Retail (AFS TPM Retail) to help catalog, manage and apply promotions across sales, marketing, accounting and order entry.

AFS implemented its TPM Retail system, integrated with Pacific Natural Foods’ ERP, to centralize promotion data, automate off-invoice application and improve forecasting. As a result, Pacific Natural Foods increased retail gross margin by 3.4 points since 2007 (driving millions in trade savings), reduced order-entry time, recovered more charge-backs, improved cash-flow forecasting and cleaned up ERP data—demonstrating clear ROI from AFS.

Pacific Foods

Trista Awtrey

Business Analyst