Case Study: Carlsberg reduces order-taking time and out of stocks with AFS Retail Execution from AFS Technologies

Carlsberg speeds order taking 3-4x with AFS Technologies

Carlsberg, a major global brewery group, faced a challenge with its outdated Windows Mobile retail execution platform used by hundreds of sales reps across the Baltic countries. Sourcing new hardware was difficult and the company needed a modern solution aligned with its long-term strategy. After evaluating other vendors, Carlsberg chose to upgrade with AFS Technologies and their AFS Retail Execution product.

AFS Technologies implemented its multi-platform AFS Retail Execution solution, which resulted in a three to four times faster application that significantly reduced order-taking time. The new system provided reps with easy access to marketing materials and enabled electronic information sharing. The measurable impacts included a decrease in out-of-stocks and improved workflow efficiency, all achieved through a swift, error-free implementation completed just before the peak season.

Carlsberg