Case Study: TW Garner Food Company boosts trade spend effectiveness and maximizes ROI with AFS Technologies' TPM Retail and AFS G2

Boosts trade spend effectiveness and maximizes ROI with AFS™ Trade Promotion Management Retail and AFS™ G2

TW Garner Food Company, the family-run maker of Texas Pete® hot sauce, was struggling to manage growing inventory, orders and trade promotion agreements while relying on paper forms and Excel for approvals and reconciliation. To gain better visibility into deals and control trade spend, TW Garner worked with AFS Technologies and implemented AFS™ Trade Promotion Management Retail (AFS TPM Retail) and upgraded to AFS™ G2.

AFS Technologies replaced manual workflows with TPM Retail and AFS G2, providing centralized promotion setup, dashboard approvals, and drill-down analysis by customer and item. The solutions enabled faster clearing of deductions, improved claims reconciliation, and uncovered previously hidden spend—helping TW Garner maintain its target trade-spend level (8%) while optimizing ROI and giving the sales team quicker, actionable insights.

TW Garner Food Company

Vanessa Rodulfo

Sales Supervisor