Case Study: Whyte & Mackay achieves greater brand awareness, visibility and demand with AFS Technologies' AFS Retail Execution

Achieves greater brand awareness, visibility and demand with AFS™ Retail Execution

Whyte & Mackay needed to modernize its sales approach, arming a new field force and rolling out a fully automated handheld mobile system within 14 weeks to drive on‑trade distribution, capture sales and trend data, and improve brand visibility. After evaluating options, Whyte & Mackay selected AFS Retail Execution to provide the mobile solution and GPRS‑enabled handheld devices to support the new sales team.

AFS Retail Execution guided reps through calls, provided real‑time customer, product and marketing data, synced instantly with the central server and emailed orders to wholesalers, enabling immediate response to low stock and promotions. Using AFS Retail Execution, Whyte & Mackay estimates contacting over 20% of its target base and adding more than 5,000 new distribution points, delivering greater brand awareness, visibility, demand and improved availability across the UK.

Whyte & Mackay

Rosslynn Law

Operations Director