Case Study: Ruiz Foods achieves enterprise-wide visibility of accurate trade promotion spend with AFS Technologies' TPM Retail

Achieves an Enterprise-wide View of Accurate Trade Promotion Spend with AFS™ Trade Promotion Management Retail

Ruiz Foods, the nation’s largest frozen Mexican food manufacturer, faced unreliable, non‑integrated spreadsheets and lacked enterprise-wide visibility into trade promotion spend as it scaled operations. To replace the failed TPM tool and gain field-sales buy-in, Ruiz selected AFS Technologies’ AFS Trade Promotion Management Retail (TPM Retail) to automate processes, centralize promotion data, and better coordinate with brokers and regional managers.

AFS Technologies implemented TPM Retail to integrate promotion data with IRI information, giving Ruiz timely, product-by-product and region-by-region insight. The solution improved promotional effectiveness and overall volume by reallocating spend to what works, made audits far more efficient, enabled the “perfect invoice” (speeding order-to-cash and deduction clearing), and delivered more accurate spend tracking and forecasting based on timing and price point.

Ruiz Foods

Fred Ruiz

Chairman