Case Study: Endemol's Initial achieves rapid, secure, device-agnostic content review and day-long time & cost savings with Aframe

Endemol's Initial needed help collecting, viewing and distributing cuts for review

Initial, an Endemol company and one of the UK’s leading entertainment producers (shows include Big Brother and Your Face Sounds Familiar), faced a common production headache: getting multiple clips and full Saturday broadcasts to producers and external collaborators quickly, securely and affordably. With tight schedules and a post house (Crow TV) supplying frequent review material, the old workflow of burning and couriering DVDs was slow, costly and hampering timely creative decisions.

Aframe delivered a cloud-based review-and-approval platform with accelerated file transfer (a 1.5 GB, 75‑minute file uploaded in minutes), automatic H.264 web proxies for instant browser playback on any device, and role-based access with FACT-accredited, encrypted connections. The result was nearly a full day of waiting eliminated, shipment costs removed, faster decision-making across the production team and simple, secure global access to review cuts.

Endemol's Initial

Nic McNeilis

Executive Producer