Case Study: DiamondsByMe scales 1 million product variants and international checkout with Afosto

DiamondsByMe powers 1 million product variants with Afosto

DiamondsByMe, a global seller of custom diamond jewelry, faced significant challenges managing its complex operations. Their vast catalog contained over 1 million product variations with prices tied to real-time gold and diamond rates. Their existing systems were inefficient, struggling with international VAT regulations, diverse payment methods, and order processing delays. They needed a scalable solution, leading them to partner with the vendor Afosto.

Afosto implemented a headless commerce platform featuring a custom PIM to centrally manage the massive product catalog and a fast Next.js front-end. The solution included a headless checkout that automatically handles local VAT and payments, an OMS to streamline order fulfillment, and Instant Search for the large catalog. As a result, DiamondsByMe now efficiently runs 18 sales channels from a single Afosto backend, providing customers with real-time pricing and automatic order updates via server-side events.

DiamondsByMe