Case Study: Superfoam transforms sales planning and execution with Aforza

Superfoam Drives Sales Planning & Execution Transformation with Aforza

Superfoam, a Kenyan sleep solutions manufacturer serving over 40 regions, needed to modernize its sales and marketing operations as it expanded across 42 routes and more than 2,000 customers. With limited visibility from SAP, Excel-based customer records, and manual field execution, the company faced challenges around route planning, visit management, order capture, credit checks, sales intelligence, cross-sell/upsell, and reporting. Superfoam turned to Aforza and its Consumer Goods Platform to support this transformation.

Aforza rolled out a phased solution covering sales, route planning, visit management, ordering and payments, and cross-sell/upsell, with future plans for M-Pesa integration, trade promotion management, and AI-driven order predictions. According to Superfoam’s Head of Sales, the company went live in just 5 weeks and gained the ability to plan and execute sales visits, capture orders, and upsell customers more effectively. The improved platform is now set to be expanded across additional channels and new routes to market.

Superfoam

Anurag Shah

Head of Sales