Case Study: Photos Photiades Group transforms sales execution with Aforza

Photos Photiades Distributors Transform Sales Execution with Aforza

Photos Photiades Group, a major beverage production and distribution company in Cyprus and Central, Eastern and South-Eastern Europe, needed to modernize a highly manual sales process. Working with Aforza, the company wanted to improve visit planning, field sales execution, order capture, collections, credit visibility, cross-sell and up-sell, and reporting across its on-trade, off-trade and wholesale channels.

Aforza is rolling out a phased mobile and head office solution for Photos Photiades Distributors, starting with sales visit planning, segmented execution and collections, followed by order capture, discounting and trade promotion management, and later expansion into indirect markets. The platform is designed to improve execution standards, provide real-time visibility, and support more data-driven commercial decisions, with Aforza also helping Photos Photiades explore machine-learning predictions to optimize assortment, whitespace opportunities and order/pricing decisions.

Photos Photiades Group

Constantinos Andreou

Group Business Systems Manager