Case Study: AA boosts incremental annual revenue by $6 million with Afiniti

Afiniti has increased AA's incremental annual lifetime revenue by $6 million

Afiniti partnered with the AA, a major roadside assistance and insurance provider in the UK and Ireland, to help improve customer experience and grow its customer base. The challenge was to optimize the performance of its inbound customer retention queues.

The solution involved Afiniti deploying its AI-powered call routing across the AA's insurance and roadside assistance queues for 650 agents. This deployment was completed in just 10 weeks and resulted in an immediate increase in their retention rate. Afiniti helped generate an incremental $6 million in annual revenue for the AA and successfully retained an additional 6,000 customers annually.

AA