Case Study: Suffolk Plant Nursery improves navigation and local visibility with Afford Web Design

Suffolk Plant Nursery improves mobile navigation and local search with Afford Web Design

The Suffolk Plant Nursery, a local garden centre, needed a website that would quickly answer common visitor questions and encourage more in-person visits. Their existing site was difficult to navigate, especially on mobile devices, causing potential customers to leave. They engaged Afford Web Design for a WordPress website redesign to address these challenges.

Afford Web Design reorganized the site's navigation around customer needs, implemented a mobile-first design, and improved local SEO. The solution made key information like opening hours and plant availability easy to find. As a result, the nursery's website became easier to use, provided a stronger first impression, and led to more customers discovering the business online and visiting in person.