Case Study: Bury’s Stray Cat Fund boosts donations, adoptions and volunteer enquiries with Afford Web Design

Bury’s Stray Cat Fund boosts donations, adoptions and volunteer enquiries with Afford Web Design

The Bury’s Stray Cat Fund, an animal rescue charity in Suffolk, needed a new website to increase donations, support cat adoptions, and recruit volunteers. Their challenge was that their existing site did not provide clear answers to visitors' key questions, making it difficult for supporters to take action and undermining trust. They engaged Afford Web Design to create a new WordPress website to address these issues.

Afford Web Design implemented a solution focused on creating clear user journeys, building trust, and ensuring mobile usability. The new site featured simplified navigation, prominent donation buttons, and content designed to answer visitor questions quickly. The result was a website that made it significantly easier for supporters to find information and engage, with the client reporting that the new site effectively simplified the processes for donating, volunteering, and finding cats homes.

Bury’s Stray Cat Fund