Case Study: PLAYSTUDIOS achieves deeper player insight and improved game optimization with Affogata

How Affogata Helps Playstudios Bring Player Feedback To Product-Shaping Teams

PLAYSTUDIOS, a social gaming company, sought to gain a deeper understanding of player sentiment and the drivers behind engagement for its popular Pop! Slots mobile game. While the company had access to quantitative performance data, it needed a way to uncover the qualitative human stories and the "why" behind the numbers to further optimize the player experience and inform its product roadmap.

To meet this challenge, PLAYSTUDIOS implemented Affogata's AI-powered player feedback analysis platform. The solution provided a real-time, unbiased analysis of player conversations from across the open web, offering deep sentiment reports that correlated strongly with performance data. As a result, PLAYSTUDIOS gained validated insights to prioritize product updates, reduce player churn, and create a data-informed roadmap centered on the player's voice, establishing a new baseline for measuring game performance.

PLAYSTUDIOS

Muriel Goldstein

Community & CRM Lead