Case Study: A-PRICE achieves viral launch visibility in Singapore with Affluence Public Relations

A-price goes viral in Singapore with Affluence Public Relations

The customer, A-PRICE, a new cash-and-carry marketplace from Japan, faced the challenge of launching in Singapore's competitive F&B retail scene and building immediate awareness and credibility. The vendor, Affluence Public Relations, was engaged to provide strategic PR services to help the brand stand out.

Affluence PR developed a campaign focused on storytelling, centering the launch on A-PRICE's Japanese heritage and its value to food professionals rather than promotions. The solution involved consistent, targeted messaging across all channels to reach the right audience. As a result, Affluence PR successfully generated significant brand recognition and built trust for A-PRICE prior to its opening, turning the launch into a memorable story that resonated within the industry.

A-price