Case Study: ZM team Centralizes Media Buying Management with Affise

ZM team and Affise centralized media buying management within a huge corporation

ZM team, a specialized media buying division within the ZM holding, needed a structured way to manage massive internal workflows as the company scaled to nearly 200 media buyers. With traffic, offers, caps, and reporting spread across multiple teams and trackers, the group needed centralized management and easier data exchange; they turned to Affise for a flexible affiliate and traffic management solution, including API-based integrations.

Affise was integrated as a central “offer wall” for deal management without moving all traffic off existing trackers, letting ZM team keep its setup while consolidating monitoring, settings, and updates in one place. The implementation made workflows easier and faster, automated offer and cap notifications via Telegram bots, and improved visibility for account managers and BizDev teams. While no hard revenue metrics were shared, ZM team said the transition was smooth, operational efficiency improved significantly, and Affise continues to support future workflow upgrades.

ZM team

Yaroslav Babych

Chief Commercial Officer