Case Study: Wargaming achieves 250% YoY affiliate revenue growth with Affise

How Wargaming achieved a 250% increase in revenue from partner marketing

Wargaming, the award-winning MMO developer behind titles like World of Tanks, struggled with limited control and visibility after relying solely on ad networks for its affiliate program. To scale partnerships, automate campaigns, and gain robust tracking and analytics, Wargaming partnered with Affise and adopted the Affise platform for partner management and attribution.

Affise migrated Wargaming to its platform in 2019, onboarding partners, consolidating referral sources, and providing granular reporting and automation. Using Affise’s tracking and partner-management tools, Wargaming achieved 350% year‑on‑year partner growth, a 40% increase in traffic, and a 250% year‑over‑year rise in affiliate revenue — all without hiring additional staff.

Wargaming