Case Study: Traffic Squad boosts media buying efficiency with Affise Data Fusion

How Traffic Squad grew its media buyer customers using the Affise Data Fusion feature

Traffic Squad, a fast-growing iGaming media buying company, needed a better way to manage rapidly increasing campaign data as its team and volume scaled. With multiple partners, growing click and conversion numbers, and limited visibility across trackers, the company struggled to aggregate statistics, export data, and efficiently manage offers and advertiser limits. It turned to Affise and its Data Fusion feature to solve these tracking and reporting challenges.

Using Affise, Traffic Squad centralized its data, simplified reporting, and built a conversions model to analyze performance across GEOs, campaigns, and buyers. The team was able to upload data to Google Cloud in just a few clicks, improve forecasting, and optimize ROI and traffic quality. As a result, Traffic Squad reached over 1.5 million clicks per month, achieved 2x revenue growth year over year, grew its advertiser base by 54%, and eliminated server maintenance costs.

Traffic Squad

Mariia Ignatovskaya

Data Analyst