Case Study: Tappx boosts agency marketing success with Affise

How Tappx Boosted Its Agency Marketing Success Using Affise

Tappx is an AdTech company focused on app monetization, user acquisition, and advertising solutions for mobile publishers, app developers, and advertisers. As its performance and media buying activity grew, the team needed a more cost-effective way to track and manage campaigns instead of building an in-house system, and they chose Affise as their third-party tracking platform.

With Affise, Tappx connected via API and CPAPI to streamline data exchange, integrate more advertisers quickly, and manage campaigns and reporting from a single platform. Affise helped Tappx expand into new demand sources and web campaigns, unify activity with revenues and costs, and support a major shift in strategy after third-party MMPs reduced non-direct traffic activity by 95%.

Tappx