Case Study: ADXmaster boosts brand campaign insights and advertiser retention with Affise

How Impression Tracking helps AdxMaster work with brand advertisers

ADXmaster, a CPI mobile app user acquisition partner based in Toronto, needed a better way to meet brand advertisers’ growing demand for full transparency. As impressions became a required metric alongside clicks and installs, the team was still collecting impression data manually and sending it in Excel files, which was too slow for real-time reporting. Affise helped by providing its Full-cycle Impression Tracking solution.

With Affise’s full-cycle, real-time impression tracking, ADXmaster could place advertisers’ pixels on publishers’ pages and pass impression data, device IDs, app names, and other key parameters in real time. This improved transparency, helped retain existing clients, attracted new brand advertisers, and gave ADXmaster a competitive edge by enabling deeper campaign optimization and faster delivery of results.

ADXmaster

Brad Kormos

Director of Business Development