Case Study: Comerica transforms compliance into diversity insights with Affirmity

Transforming Compliance to Competitive Advantage through AAP Services and Diversity Insights

Comerica, a major financial services company, faced significant challenges in managing its affirmative action plans and diversity reporting. Its workforce compliance team was overburdened by the manual, time-consuming process of AAP preparation, which created redundant efforts and limited visibility into organizational diversity for HR and leadership. They sought to move beyond simple compliance to gain strategic value from their workforce data and turned to their vendor, Affirmity, for AAP services and diversity insights.

Affirmity implemented a comprehensive solution by taking over the entire AAP preparation process, providing pay equity studies, and delivering centralized diversity analytics. The results were transformative; AAP generation was completed in under 60 days, freeing Comerica's team for strategic planning. Affirmity provided configurable reports that eliminated redundant efforts and gave executives total visibility into diversity metrics, enabling data-driven decisions that contributed to the company being ranked among the top 10 regional companies for diversity by DiversityInc.

Comerica

Lori Walker

Vice President, Senior Diversity & Inclusion Consultant