Case Study: Microsoft Corporation achieves a successful interactive graphic novel launch with Affirma Consulting

Microsoft - Customer Case Study

Microsoft Corporation came to Affirma Consulting with a challenge to turn separate sound, animation, and IDW art assets into a single interactive graphic novel. Affirma Consulting was asked to develop a new technology that could combine third-party content and make it work across different devices and formats.

Affirma Consulting built reusable back-end infrastructure for PC and tablet versions, integrated the third-party assets into one finished product, and created a Lite version for devices that could not run the full experience. The result was a successful graphic novel release on Microsoft’s Xbox website, which helped lead to additional issues and opened the door to more business opportunities with Xbox.

Microsoft Corporation