Case Study: EveryMove drives viral engagement and promotes active lifestyles with Affirma Consulting's mobile game

EveryMove - Customer Case Study

EveryMove approached Affirma with a concept for a health-focused game called “Spark a Movement, Movement!”—a custom mobile and web app intended to promote active lifestyles by recognizing everyday activities and motivating users to be more active. Affirma was engaged to turn that concept into a working prototype and consumer-facing game experience.

Affirma built a buzz-worthy weekly game available on web and mobile that encourages users to invite friends, add activities, and compare and reward performance with multiple benchmarking strategies. The result, developed by Affirma, is an easy-to-use, motivating, social and viral game that increased social sharing and user engagement; Affirma delivered the prototype and continues to partner with EveryMove on the next generation of the application.

EveryMove