Case Study: Advantage Waypoint achieves faster revenue realization and improved sales efficiency with Affirma Consulting CRM Dashboards

Advantage Waypoint - Customer Case Study

Advantage Waypoint (AWP), one of the country’s leading food service brokerages, wanted to gain a competitive edge by helping team members quickly access business opportunity information and collaborate more effectively. The company turned to Affirma Consulting for help with an internal CRM solution to improve productivity and efficiency.

Affirma Consulting designed and developed an internal CRM tool that dynamically pulled data from disparate systems and provided role-based views tailored to business needs. The solution also enabled relevant AWP users to update opportunity status to close, helping the company realize revenue faster and improve sales efficiency.

Advantage Waypoint