Case Study: Bobby Berk reduces cart abandonment and boosts conversions with Affirm

Why Bobby Berk's customers rely on Affirm

When Bobby Berk launched its e-commerce business in 2021, the brand needed ways to expand product offerings, increase visibility and incentivize customers to complete purchases. It partnered with Affirm, using the company's buy‑now, pay‑later technology to give shoppers flexible installment payment options and a more approachable path to higher‑priced design pieces.

Affirm’s solution was integrated sitewide on bobbyberk.com, paired with supportive campaigns and branded materials that treated Bobby Berk as a partner. As a result, larger‑ticket items are abandoned much less frequently, shoppers are more likely to proceed to checkout and even add extra items, and customers report greater confidence in their purchases — outcomes Bobby Berk attributes directly to Affirm’s customer‑focused payments approach.

Bobby Berk

Bobby Berk

Interior Designer, Product Designer & Television Host