Case Study: Vrbo achieves booking growth and new-customer acquisition with Affirm's pay-over-time solution

Vrbo focuses on flexibility as travel rebounds

Vrbo, a leading vacation-rental brand, faced a surge in demand as travel rebounded and families prioritized flexibility in dates, cancellations, and payments. To respond, Vrbo rolled out product innovations like a flexible cancellation search filter and Trip Boards to support collaborative planning, and partnered with Affirm to offer a pay-over-time financing option to customers.

Affirm’s pay-over-time solution and placements on its website and app drove highly qualified traffic to Vrbo and helped travelers book sooner without tying up funds. The partnership delivered measurable results: 59% of bookings made with Affirm were new to Vrbo, and the integration supported Vrbo’s broader flexibility strategy—including highlighting more than half a million properties with relaxed cancellation policies.

Vrbo

Glenda Garcia

Senior Manager of Product Marketing