Case Study: Reverb achieves a 100% increase in average order value and expands marketplace reach with Affirm

Using Affirm to grow the largest musician community

Reverb, the online marketplace for new and vintage music gear, needed a way to make high‑ticket instruments more accessible without undermining its values of transparency and honest commerce. To meet that challenge, Reverb partnered with Affirm to offer point‑of‑sale financing — including promotional and then permanent 0% APR options — because Affirm’s model avoids late fees, hidden fees, and compounding interest.

Affirm’s transparent financing and a promoted 0% APR option let customers buy gear and pay over time, driving measurable business gains: average order value with Affirm doubled, overall loan volume grew 100% year‑over‑year, and the share of Affirm customers choosing 0% APR rose 25%. Affirm also helped recruit and retain sellers on Reverb’s marketplace, leading Reverb to expand 0% APR from an initial 25 sellers to hundreds and add a 0% APR search filter to boost conversions.

Reverb

Dan Abel

Director of Marketing