Case Study: Paul Evans achieves 50% revenue growth, 21% higher average order value, and 140% more site traffic with Affirm

Using Affirm as a powerful marketing tool to sell high end shoes

Paul Evans, a direct‑to‑consumer luxury men’s shoe brand, needed a way to make higher-priced footwear more accessible to customers without discounting the product. Partnering with Affirm to offer pay‑over‑time options, Paul Evans aimed to give shoppers convenient, budget‑friendly monthly payments that would reduce friction at checkout and attract new buyers.

Affirm provided installment financing (including 0% APR options) and was integrated into Paul Evans’ marketing and onsite messaging so customers could see monthly payment amounts (for example, as low as $34/month). As a result, Paul Evans saw a 50% increase in revenue, a 21% lift in average order value, and a 140% jump in site traffic after promoting Affirm and using it as a marketing differentiator.

Paul Evans

Evan Fript

Co-Founder & Chief Executive Officer