Case Study: Ting achieves 25% higher average order value and 5x weekly iPhone sales with Affirm's 0% APR financing

Ting introduces 0% APR promotion for iPhones

Ting, the customer-focused mobile service provider, wanted a simple, honest way for customers to pay over time for high-priced smartphones like the iPhone. To preserve its fairness-first BYOD model and deliver transparent financing, Ting partnered with Affirm to offer clear, non-predatory financing options, including a 0% APR promotion and a 24-month payment plan.

Affirm implemented transparent, no-hidden-fee financing (with a 0% APR promotion and 24-month terms), enabling customers to buy the phones they wanted without punitive fine print, even if they switched networks. The results were dramatic: weekly orders were nearly 5x greater after the Apple financing launch (and nearly 6x after the iPhone 8/X release), average order value rose 25%, 11% more customers were approved for 0% APR financing, and financed customers showed lower churn — all driven by Affirm’s solution.

Ting

Justen Burdette

Vice President for Product and Strategy