Case Study: SwissWatchExpo makes luxury watches more attainable and boosts sales with Affirm

SwissWatchExpo is making luxury watches more attainable

SwissWatchExpo, a trusted retailer of hand‑selected pre‑owned luxury watches, faced a common high‑ticket challenge: customers balking at multi‑thousand‑dollar purchases. To make watches more attainable, the company evaluated partners and chose Affirm’s pay‑over‑time financing for its transparent pricing, simple checkout, underwriting that looks beyond FICO, strong fraud protection, and fast integration.

Affirm was integrated into SwissWatchExpo’s proprietary e‑commerce platform in under two weeks and has driven measurable results: Affirm now represents 17% of total sales and, after adding a 24‑month option, Affirm’s share of average daily volume rose to 52%. SwissWatchExpo estimates roughly two‑thirds of Affirm shoppers wouldn’t have converted otherwise, and the payment option has increased customer satisfaction and reduced cart abandonment through targeted promotions.

SwissWatchExpo

Eugene Tutunikov

Chief Executive Officer