Case Study: SuperJeweler.com achieves 6x higher average order value and increased large-ticket sales with Affirm

SuperJeweler.com is increasing sales opportunity with Affirm

SuperJeweler.com, an online retailer focused on affordable, ethically sourced jewelry, faced growing customer demand for financing options for large‑ticket purchases like engagement rings and wedding sets. After testing several providers and finding some options (and PayPal’s off‑site flow) led to confusion and abandoned carts, SuperJeweler.com turned to Affirm and its Buy with Affirm financing to give shoppers more purchase flexibility.

By launching Buy with Affirm in March 2015, Affirm enabled on‑site financing that drove higher‑value purchases and reduced lost sales; the average order value for Affirm transactions is six times that of other payment methods. Affirm’s solution, combined with SuperJeweler.com’s abandoned‑cart emails and sales team, increased large‑ticket sales, helped recover sales that might otherwise be lost, and positioned SuperJeweler.com for a potentially record fourth quarter.

SuperJeweler.com

Josh Lucas

Director of Paid Advertising