Case Study: Suiteness achieves 41% increase in millennial bookings and doubles mobile checkout with Affirm

Suiteness is expanding customer markets with Affirm

Suiteness, a marketplace that sells access to premium hotel suites, needed to grow its customer base and increase conversions by making it easier for guests to pay at booking and by attracting younger, mobile buyers. To meet those goals, Suiteness integrated Affirm’s point-of-sale financing into its custom e-commerce platform, selecting Affirm for its transparent financing options and recognizable brand.

Affirm’s quick integration and a 0% APR promotion, plus a mobile-optimized checkout, drove measurable results: Suiteness saw a 41% increase in 18–24‑year‑old customers buying with Affirm versus other payment methods, and Affirm users checked out on mobile at 57% compared with 28% for other payment options (effectively doubling mobile conversions). Affirm also provided financial demographic data that helped Suiteness sharpen marketing and inform broader business decisions.

Suiteness

Kyle Killion

Co-Founder