Case Study: Tucci Di Lusso achieves increased revenue and higher order value with Affirm

Small business owner calls Affirm spectacular for his business

Tucci Di Lusso, a luxury leather shoes and accessories brand founded by Tochukwu Mbiamnozie, needed greater brand awareness and ways to boost sales and conversion as a young small business. The company won a $25,000 holiday co-marketing boost from Affirm and implemented Affirm’s pay-over-time financing and Shop Pay Installments (including the 4 interest-free installment option) to make higher-priced purchases more accessible.

Affirm supported onsite integration (helping add the required code across Tucci Di Lusso’s sites) and ran the marketing boost, which drove referral customers, increased order value, and boosted revenue as shoppers used monthly financing and 4‑installment payments. Mbiamnozie reports stronger customer trust and repeat business thanks to Affirm, and the $25,000 campaign tangibly raised brand awareness during the holiday period.

Tucci Di Lusso

Tochukwu Mbiamnozie

Founder & President