Case Study: Republic Wireless achieves flexible customer financing and boosted phone sales with Affirm

Republic Wireless finds success with Affirm

Republic Wireless, a Raleigh‑based WiFi‑first carrier serving budget‑conscious, tech‑savvy customers, needed a simple, transparent way to let shoppers pay for new phones over time. As a young startup that didn’t meet traditional lenders’ requirements, Republic Wireless partnered with Affirm to offer honest, flexible financing at checkout.

Republic Wireless integrated Affirm’s buy‑now‑pay‑later financing so customers could pick monthly plans that fit their budgets (for example, the Moto G4 at $199 or $11.95/mo and the Galaxy S7 at $699 or $41.98/mo). Within weeks about 6% of all phone sales — and 10–20% of $600+ phone sales — were financed through Affirm, meeting forecasts, driving top‑line revenue growth, and delivering strong, largely organic adoption.

Republic Wireless

Garett Vail

VP of Product Management