Case Study: Rad Power Bikes achieves 21% increase in sales with Affirm

Rad Power Bike is making electric commuting accessible with Affirm

Rad Power Bikes, a direct-to-consumer maker of electric bikes, faced the challenge that its competitively priced models (around $1,500) still represented a significant up-front cost for many commuters. To increase accessibility and attract everyday buyers, Rad Power Bikes partnered with Affirm to offer pay-over-time financing, including options as low as 0% APR.

Affirm implemented a smooth, transparent checkout financing option with clear total costs and no hidden fees, which reduced the purchase barrier and doubled as a marketing differentiator. As a result, nearly a quarter of December 2016 sales were financed with Affirm, Rad Power Bikes saw a 21% increase in sales by Q1 2017, and they began receiving orders from new regions.

Rad Power Bikes

Ty Collins

VP of Marketing & Sales